As part of their Lucky Counter campaign in the United Kingdom, shoppers can score a discount every time they mention a particular Uniqlo product on Twitter. The more you tweet about the item, the lower the price drops (down to a threshold of about 60 per cent off, according to one report I read.) Dang, if I lived in London I'd be taking advantage of that deal! The less I have to do with real cash, and the more I can make use of its derivatives, the happier I will be! Social media influence is the ultimate currency, and one day I hope to be trading in it, investing in it, paying it forward! Why don't they have these kind of campaigns in Japan? Until they arrive, I will have to keep going to たんぽぽ, or buy knock-off shit in Vietnam. They don't have Uniqlo down there yet, but it is probably just a matter of time. As The Sun Daily recently recorded: "Uniqlo, Japan’s number one fashion brand and world leader in casual wear, will open its first store in Malaysia in November in Bukit Bintang, Kuala Lumpur."
|The next time I go to Iceland, I might wear this ensemble, which is about 35 per cent Uniqlo-derived (Japan, 2010)|